Submagic review: AI captions and editing for short videos

Submagic is an AI video editor that adds captions in 123 languages, turns long videos into short clips and trims silences for TikTok, YouTube Shorts and Instagram Reels. You can sign up free with no credit card, and paid plans start at $12 per month billed annually.

Start with Submagic

No extra sign-up bonus — the provider's standard offer applies.

Get Submagic →

Disclosure: this is an affiliate link. If you sign up through it, we may earn a commission at no extra cost to you. The bonus and terms are set by Submagic and can change — check them on the official site before you sign up.

How to get started

  1. Open submagic.co through the link on this page; no code is needed.
  2. Click Try for free and create your account (no credit card required).
  3. Upload a video and let Submagic generate captions, then pick a caption style.
  4. Fine-tune the text, cut silences and add B-roll or zooms in the editor.
  5. Export, or choose Starter, Pro or Business when you need more credits and longer videos.

What is Submagic?

Submagic is an AI-powered editor built around short-form video. Upload a clip and it writes the captions for you, styles them, and helps you tidy the edit so the video is ready for TikTok, YouTube Shorts, Instagram Reels, Facebook Reels or LinkedIn.

Key features listed on the site:

  • AI captions in 123 languages, with claimed 99% accuracy and ready-made caption styles.
  • Magic Clips, which turns one long video into several shorts.
  • AI auto-edit and text-based editing: cut, trim and remove silences and bad takes by editing the transcript.
  • B-roll, auto-zoom, AI eye contact and an AI video translator, plus transitions, sound effects and background music.
  • Scheduled publishing to several platforms from the editor, and a shared team workspace.
  • Export up to 4K at 60 fps on the Business plan, and a Video Editing API for automation.

Who Submagic is for

  • Creators who post daily and do not want to spend hours on subtitles.
  • Podcasters and webinar hosts who want to cut a long recording into shorts with Magic Clips.
  • Marketing teams and agencies that need a shared workspace, brand kits and consistent caption templates.
  • Business owners and advertisers making vertical ads, where captions help viewers who watch with the sound off.
  • Multilingual publishers who need captions or translations in many languages.

Submagic pricing and free trial

Submagic lets you start with "Try for free" and says no credit card is required; the length of the free trial is not stated on the pages we read. Paid plans are priced per member in USD and can be cancelled anytime.

Plan Monthly billing Annual billing (per month) Credits Max video length Export
Starter $19 $12 45 (about 15 videos) 2 minutes 1080p, 30 fps
Pro $39 $23 120 (about 40 videos) 5 minutes 1080p, 30 fps
Business $69 $41 300 (about 100 videos) 30 minutes 4K, 60 fps

All plans include AI clean audio, AI hook titles and removal of bad takes and silences. Starter has no watermark, free B-roll and audio, and 10 custom templates. Pro adds Storyblocks B-roll and audio, AI auto-zooms and a Brand Kit. Business adds 3 publishing profiles per platform, logos and brand assets, priority support and rendering, and API minutes. A Custom plan is quoted through sales. API credit packs can be bought separately after a plan.

Why choose Submagic

Captioning short videos by hand is slow. Submagic combines transcription, caption styling, silence removal and publishing in one place, so you edit the transcript instead of a timeline. Choosing it over a general video editor makes sense if your output is vertical, caption-heavy video and you want an AI to do the first pass.

Good to know before you subscribe

  • Credits and length limits: Starter videos are limited to 2 minutes, Pro to 5 and Business to 30. Check your typical video length before choosing.
  • Per-member pricing: plans are priced per member, so teams multiply the cost.
  • Refunds: the pricing page does not describe a refund policy; plans say you can cancel anytime.
  • Accuracy: the 99% caption accuracy is Submagic's own claim, so review captions before posting.
  • The pricing page also shows EUR and BRL prices.

Pros and cons

Pros

  • Captions in 123 languages with ready-made styles
  • Edit by transcript: cut silences and bad takes quickly
  • Magic Clips turns long videos into shorts
  • Sign up free with no credit card
  • Annual billing lowers Starter to $12 per month

Cons

  • Starter caps videos at 2 minutes
  • Plans are priced per member
  • Free trial length and refund terms are not stated
  • Credit limits can run out for heavy posters

Frequently asked questions

Is there a Submagic promo code or discount?

There is no extra bonus attached to the link on this page. Annual billing lowers the price: Starter $12 per month instead of $19, Pro $23 instead of $39, Business $41 instead of $69.

Is Submagic free?

You can sign up with Try for free and no credit card is required. The pages we read do not state how long the free trial lasts, so check the sign-up screen.

How much does Submagic cost?

Starter is $19 per month ($12 billed annually), Pro $39 ($23) and Business $69 ($41), per member. A Custom plan is quoted by sales.

Is Submagic legit?

Submagic publishes its features, plans and prices openly and offers a free signup without a card. It does not name an operating company on the pages we read, so review the terms before paying.

Can I use Submagic for TikTok, Reels and YouTube Shorts?

Yes. It is built for short vertical video and can publish to several platforms from the editor, including TikTok, YouTube Shorts, Instagram and Facebook Reels and LinkedIn.

How do I cancel Submagic?

Each plan is marked cancel anytime. A refund policy is not described on the pricing page, so ask support if you need one.

Start with Submagic
Get Submagic →
Facts checked on
Sources:

Submagic alternatives